Big Update: Brian Dean the founder of Backlinko.com sold Backlinko to Semrush.
Semrush Acquires Popular SEO Blog Backlinko.com
On January 19th, 2022 SEMrush acquired Bryan Dean’s Backlinko. A classic bolt-on move by SEMrush to acquire a large and scalable audience with one of the best brand ambassadors in the SEO industry.
Backlinko, a leading training platform in SEO and marketing, was acquired by Semrush, a leading platform for online visibility management.
According to Backlinko.com’s December 2021 organic traffic data, the site has more than 500,000 visits per month, making it one of the most popular resources available for digital marketers today.
Backlinko was founded in 2012 by Brian Dean and It is one of the most popular websites in the SEO industry with a focus on Search engine optimization, content marketing, video marketing, link building, social media, and SEO training. Backlinko has become an industry leader over the years.
You can find a comprehensive set of educational resources related to search engine optimization, which includes video and text-based content, and proprietary SEO techniques.
Brian Dean Says, “Semrush is the perfect company to take Backlinko to the next level.”
You can read the complete Twitter thread here:
BIG NEWS: I sold Backlinkohttps://t.co/8sDWQrgK8B
— Brian Dean (@BrianEDean) January 19, 2022
Semrush Acquires Backlinko and adds an extra 5,00,000 monthly organic traffic to their business.
A well-primed and educated audience
Brian Dean and his colleagues will join the SEMrush team as brand ambassadors to create and curate original content for the SEMrush Academy.
By creating one of the best self-service training platforms, SEMrush increases its brand presence and authority in the niche, thus allowing it to capture a larger market share.
What’s more, by growing the education of their audience, they are increasing loyalty to their platform and organically creating industry experts who can act as ambassadors for the brand.
Together Semrush and Backlinko are going to work to create some of the best educational content in the digital marketing space.
About Semrush company
Semrush is a leading online visibility management SaaS platform that helps businesses run SEO, PPC, content, social media, market research, and competitive analysis campaigns and get measurable results from online marketing.
For businesses, Semrush offers insights and tools for building, managing and measuring marketing campaigns across various channels.
Semrush has over 79,000 paying customers and is headquartered in Boston. In addition to its headquarters in Boston, Semrush has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.