San Jose, California – November 20, 2025 – Adobe (Nasdaq: ADBE) today revealed plans to acquire Semrush Holdings, Inc. (NYSE: SEMR).
Discover how this deal empowers businesses in the evolving online landscape at Digital Media Story.
This all-cash transaction values Semrush at approximately $1.9 billion. The move aims to strengthen Adobe’s position in digital marketing and AI-driven brand management.
Under the terms of the definitive agreement, Adobe will pay $12 per share for Semrush. This represents a significant premium of nearly 74% over Semrush’s closing stock price of $6.89 on November 19, 2025.
The deal has received unanimous approval from Semrush’s board of directors. It is expected to close in the first half of 2026, pending customary regulatory approvals and Semrush shareholder consent.
Semrush is a top player in online visibility management. It offers tools for search engine optimization (SEO), content marketing, and competitive analysis.
Businesses worldwide rely on Semrush to boost their digital presence across search engines, social media, and more.
By joining forces with Adobe, Semrush will integrate its capabilities into Adobe’s suite of creative and marketing solutions.
This includes Adobe Experience Manager, Adobe Analytics, and the new Adobe Brand Concierge.
“Bringing Semrush into the Adobe family marks an exciting step forward in our mission to deliver end-to-end digital experiences,” said David Wadhwani, president of Adobe Digital Media Business.
“Semrush’s expertise in SEO and brand visibility complements our AI-powered tools perfectly. Together, we will help brands thrive in an increasingly complex digital landscape.”
Oleg Shchegolev, CEO of Semrush, added, “We are thrilled to team up with Adobe. This acquisition will accelerate our growth and expand our reach. Our shared vision for innovative marketing solutions will benefit customers around the globe.”
The acquisition aligns with Adobe’s strategy to expand its AI marketing capabilities. Recent moves, such as enhancements to Adobe Firefly and Sensei, highlight the company’s focus on generative AI for content creation and personalization.
Semrush’s data-driven insights will enhance these features, providing marketers with actionable intelligence to optimize campaigns.
For more details on the transaction, visit Adobe’s investor relations page or Semrush’s corporate site.
Advisors for the deal include Goldman Sachs & Co. LLC for Adobe and J.P. Morgan Securities LLC for Semrush.
About Adobe
Adobe changes the world through digital experiences. Our creative, marketing, and document solutions empower everyone from emerging artists to global brands.
We help people bring their ideas to life and connect with audiences in meaningful ways.
About Semrush
Semrush is a leading SaaS platform for online visibility management. With over 10 million users, it provides tools for SEO, PPC, content, social media, and competitive research.
This platform helps businesses of all sizes improve their online performance and achieve marketing goals.
The combined offering will empower marketers with a complete view of brand performance.
Users can track visibility across owned channels, large language models (LLMs), traditional search, and the broader web.
This is especially timely as brands navigate the rise of agentic AI in customer experiences.
Conclusion
Adobe announced an agreement to acquire Semrush, a top provider of SEO and brand visibility tools, for approximately $1.9 billion in cash.
The deal, approved by both boards and backed by over 75% of Semrush’s voting shareholders, aims to integrate Semrush’s generative engine optimization (GEO) expertise with Adobe’s Digital Experience tools like Experience Manager and Analytics.
As generative AI referrals to retail sites surged 1,200% year-over-year, executives emphasized helping marketers maintain relevance across AI search and traditional channels.
The transaction is expected to close in the first half of 2026, pending regulatory approvals.
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