Google’s Take on AI-Generated Content

Everybody wants to create content and wants to be at the top of the game. And that is the reason we are witnessing the rise of AI copywriting tools such as Jasper, Closerscopy and hundreds more.

Google on AI generated content

What is AI-Generated Content?

AI-generated content is automatically generated text or images that are used to provide information, entertainment, or educational opportunities.

AI copywriting tools use state-of-art natural processing language, artificial intelligence and machine learning to generate content. AI-generated content can help your website by providing valuable and engaging information that is unique to your audience.

This information can help you stand out on the search engine results pages (SERP) and make your website more accessible and user-friendly for visitors. Additionally, this type of content can be used to drive website traffic and build customer relationships.

But what does Google think about this type of content?

Good question, isn’t it? After all, everybody wants their content to rank in Google and drive traffic from leading search engines.

Meer Basit, one of the Twitter users asked this important question to Google’s Search Advocate John Mueller.

Hi John, Some bloggers are motivating newbies to buy & use AI-based content creation tools like Jasper AI for creating SEO-optimized content without any effort, that ranks higher and makes more money. Legit? Isn’t Google AI smart enough to identify copied/rephrased content?

Asked Meer Basit on Twitter

This is the most valid question every content marketer should ask before using these tools.

If a tool can create SEO-optimized content without little effort, then why do we need so-called SEO experts and content marketers.

Here’s the complete thread on Twitter that you can read to learn more.

Google’s Search Advocate John Mueller’s Take on AI Content

Content generators / spinners have been around since the start of the web. People have used all kinds of tools & tricks to do that (see image). As far as I can tell, most sites have trouble creating higher-quality content, they don’t need help creating low-quality content.

John Mu Said on Twitter

According to John, These content spinners and article generators have been around for over 3 decades. Creating high-quality content is not an easy job and nobody needs help with creating low-quality content.

Digital Media Story’s Take on AI-Generated Content

Writer’s block is a real problem for copywriters. You can overcome it by using these new technologies for generating new ideas, or by editing what you have already written.

Even Google is using AI writing tools like Jasper & Writesonic

Yes, you heard it right. You can check the images below and find Google’s logo on popular AI writing software like Jasper AI and Writesonic AI.

1) Jasper AI: Trusted by 50,000+ companies including Google

2) Writesonic AI: Used by 1,50,000+ teams including Google

Here are the key benefits of Using AI Copywriting Assistants:

  1. Overcome writer’s block and get new ideas and content for your topic.
  2. You can get human-readable content in a short time.
  3. They offer multiple copywriting templates for all types of content needs. Like templates for Ads, Emails, Product Descriptions, SEO Meta tags, Headlines, Introduction paragraphs and more.
  4. Many AI writing tools support multiple languages which means you can write and translate content in multiple languages.
  5. Tools like Outranking, Frase and Jasper are integrated with leading SEO software to provide SEO-friendly content in a short time.
  6. Most of the content generators write original content which is plagiarism-free and can be used for various purposes.
  7. The quality of the content is good and you can make a few edits to make it usable as per your requirement.
  8. AI copywriting assistants are available 24/7, 365 days a year and they will never disappoint you with their work.
  9. They provide services at an affordable price, which makes it very convenient for you to use them.

Here are the top 5 AI copywriting assistants that we recommend:

  1. – Comes with 5-day Free Trial & 10,000 Words Bonus
  2. – Comes with a Free Plan & 4000 Words Bonus
  3. – Comes with a Free Plan & 10,000 Words Bonus
  4. Smart Copy – Comes with a Free Plan & 5 Content Credits Per Day
  5. – Comes with a Free Plan & 1000 Words Bonus

These are the top 5 best ai copywriting tools that come with a free plan or a trial to test the tool and generate some content for your business needs.

You can try these tools and see the content quality on your own. We at Digital Media Story use these tools for content generation and content optimization. You can check the detailed list of the best AI writing software to learn more about these tools.


Technology can be helpful when it helps you do your job better. For example, if I need to research a topic for an assignment, I can use online resources or search engines like Google to find information.

In the same way, these AI writing assistants help you do your content writing job better and faster with the help of artificial intelligence technology.

You can use these tools to improve your writing skills and we recommend following these best practices to avoid the Google penalty.

7 Best Practices to Follow While Using AI Writing Assistants

There are a few things you should keep in mind while using AI writing assistants. Here are seven tips that you can follow.

  • Always start with an objective in mind.
  • Choose the right ai writing assistant service provider for your content needs.
  • Create a content outline. A simple outline will help you stay on track while writing content using these tools.
  • Use copywriting assistants for specific content tasks, rather than relying on them to do all of your writing for you. This way, you can track and monitor the progress of your work more closely and make any necessary revisions as needed.
  • Always be sure to proofread your generated AI content before publishing it online. This will help ensure that your content is error-free and makes sense.
  • Follow SEO best practices manually on AI-generated content.
  • Finally, do not fire your content writer. Remember that the assistant you choose is just going to be doing part of your job for you—they will never replace a dedicated content writer.

We hope this will help and you can get the most out of this new technology. Let us know if you have any queries or concerns regarding AI-generated content in the comment section below.

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