How To Write a Real Estate Email in 2022

Are you struggling to write a real estate introduction email or a follow-up email to potential buyers in 2022?

If yes then you must read this post as here I am going to teach you how you can write an amazing sales email copy for your real estate prospects with the help of an AI tool.

But before that lemme tell you three great benefits of writing an email to your potential buyers.

Benefits of Sending Email to Your Real Estate Prospects

  1. Email is preferred by real estate buyers: Buyers can read your email at their leisure, and it doesn’t take long to compose your email. And using Jasper.ai, you can write a sales email within seconds.
  2. Business is driven by emails: A simple email can encourage a buyer to call you, then book an appointment, and ultimately close the deal for your real estate property.
  3. To the Point: It’s always best to get straight to the point when writing an email. Most people skim emails first, but you should always make sure that your messages are clear and concise.

Write Real Estate Email With the Help of AI Tool

AI Copywriting tools are software programs used by writers and business owners to create content for websites, social media, email marketing and more.

1. Jasper AI – Best AI Writer for Sales Email Writing

Try for Free for 5 days: https://www.jasper.ai/free-trial

Jasper.ai is one of the most popular companies in the AI copywriting space at present.

The software has a broad range of templates you can utilize to create new content, however, the most pertinent ones for us are the “Personalized Cold Emails” and “Email Subject Lines” templates.

Email Content Example by Jasper:

Here is a live example of one of the Jasper Recipe content for the real estate market. This content is generated by Jasper AI copywriting tool.

Email Content Brief: {Harry} is a past client who {John} helped find a home in {Chicago, IL}. {John} is a friendly real estate agent who advises {Harry} on the market updates. It’s about to be {Illinois} so people are looking to move to {Chicago}.

Example Email copy: Get a referral from a past client

{Name},

Let’s get together for coffee this month and catch up.

As you may know, demand in {City} is going up. What made me think of you is I recently helped a wonderful family move into a home in the {name} area. Home, schools, parks, people – so much to fall in love with!

I’m looking to help a handful of people make a smooth move to {City} in 2022, and I’m curious if you know anyone who:

• Who do you know who has found new employment?

• Whose family size just changed with kids off to college or a new family member?

• Who’s just wanting to take one more step toward a dream?

Who comes to mind? I’ll give you a ring to see about getting together.

Best,

{Agent Name}

>Write an email from {John} to {Harry} about the update on the {Chicago, Illinois} real estate market and ask for a referral

👇 Here’s what Jasper wrote…(Real Estate Email Template from Jasper)

Hi Harry,

I hope you’re doing well! I wanted to touch base with you about the Chicago, Illinois real estate market. It’s been a little while since we talked and I’m sure you’ve seen some changes since then.

I’m searching for recommendations from previous customers, and I was wondering whether you knew anybody who wanted to relocate to Chicago in the next year or so. It’s a fantastic time to buy or sell in Chicago, and I’d be delighted to assist them.

I thought you might have some friends who are looking to make a move…

Who comes to mind? I’ll give you a ring to see about getting together.

Best,
John

Brief 2: {James} is the client who is interested in moving to {Austin, TX}. {Dave} is a friendly real estate agent who advises {James} on the market updates. It’s about to be {the New Year} so demand is growing. The market demand is {up 7%} and inventory is {down 5%} since the fall. Ask to hop on a call this week.

Example:

{Client Name},

Let’s get together for coffee this month and catch up.

The {City} market has pumped since Fall with demand {up X%} and inventory {down %}. What made me think of you is I recently helped a wonderful family move into a home in the {City} area. Home, schools, parks, people – so much to fall in love with!

Seems people are really on the move these days. Must be the economy. Or just life transitions going into the {time of year}.

Would you like to hop on a call this week to narrow in on the side of town you want to move to?

Cheers,

{Real Estate Agent}

{Client} = James {Real Estate Agent} = Dave

Jasper Command >Write an email from {Dave} to {James} about the update on the {Austin, Texas} real estate market and ask for a call this week.

👇 Jasper Real Estate Email Output:

Hello James,

Happy New Year! I hope you had a wonderful holiday season. Austin has been seeing an increase in demand and the Austin market is heating up since Fall with inventory down 5% and demand up 7%. Our Austin real estate market is always changing so it’s important to stay up to date on what’s new. I recently helped a wonderful family I know move into Austin so what made me think of you.

What side of town are you looking to move to?

I hope to hear from your soon so we can schedule a call this week.

Cheers,
Dave

You can also watch the video presentation here:

Jasper AI can help you write good email copy for your potential buyers. Jasper Recipes can be used to build out your own templates for email writing.

Jasper Pricing: Starts with $29 per month for 20,000 words of content

Key features of Jasper.ai:

  • Create entire emails & unique subject lines using AI
  • Access to a range of other AI copywriting templates

You can try Jasper for free and get free 10,000 words credit using our special free trial link below.

Try Jasper.ai For Free & Get 10,000 Free Credits

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